DDP: the rebirth of a cult brand

(By Grégoire TERRIER, Marketing Director - DUTEXDOR Group)

When a legendary brand returns to the scene

Some brands mark their era. Few survive the generations. DDP is one of them.
Icon of the 90s, symbol of a French cool-attitude between streetwear and workwear, the Bordeaux-based brand has dressed a whole generation.
Today, it is back, with its history, its free-spirited tone and its sunny identity - and the DUTEXDOR Group has the privilege of accompanying this long-awaited comeback.

In May 2025, we signed the exclusive textile, accessories and luggage (H/F/E) license for France and the EEC zone, marking a new stage in our commitment to reviving iconic brands from the French landscape.

DDP, a brand that marked a generation

Born in Bordeaux in 1995, DDP is more than a brand: it's a collective memory.
Its casual cuts, bold colors, unfiltered tone and popular vision have shaped a style that's instantly recognizable. DDP is also that closeness, that sincerity, that touch of humor that spoke to everyone, from schoolyards to the streets of Bordeaux.
In a recent survey of over 450 participants, 99% said they were familiar with DDP, and over 93% were enthusiastic about the idea of a brand revival.
These figures prove that the emotional attachment remains intact.

"Relaunching DDP is a crazy gamble. It's not just putting a brand back in the spotlight, it's carrying a DNA, a story and a state of mind." Antoine CAILLET (Communications Director - DDP)

DUTEXDOR, the art of reviving icons

After contributing to the successful relaunch ofAIRNESS, another cult brand on the French landscape, the DUTEXDOR Group confirms its unique expertise in the revival of strong brands.
Our ambition: to respect the DNA, control distribution, and make a heritage brand desirable to a new generation.
We have always believed that nostalgia is not a throwback, but a contemporary emotion: a bridge between memory and modernity.

This partnership with DDP is in line with this vision: reconciling past and present, history and future, emotion and performance.

"The confidence of a brand like DDP is a real source of pride. This partnership embodies our ability to make strong, creative and accessible brands shine where they are not always expected." Jean-Marc TERRIER (Chairman and CEO - DUTEXDOR Group)

A strategy based on nostalgia and emotion

In a world saturated with offers and ephemeral brands, consumers are now looking for meaning and reference points.
Brands with a true story, sincere values and a tangible heritage find a special resonance. DDP perfectly embodies this desire for positive nostalgia, this need for emotional reconnection to a time when fashion was joyful, free and accessible.

With our expertise in creation, sourcing and distribution, the DUTEXDOR Group's mission is to translate this emotion into contemporary products, designed for everyday use and true to the DDP spirit - authentic, colorful, familiar and full of energy.

Conclusion: giving fashion a new meaning

At a time when the French textile industry is going through a difficult period, relaunching an iconic brand is not a nostalgic gesture, it's an act of confidence.
Confidence in the power of the collective, in the value of stories, in the strength of emotions.
At DUTEXDOR, we deeply believe in the ability of heritage brands to still speak to the present, to inspire, to bring people together.

DDP is back. Not just to replay the past.
But to remind everyone that a brand that makes people smile is already a brand that's moving in the right direction.