Artificial intelligence & textiles: innovation at the service of people

(By Grégoire TERRIER, Marketing Director - DUTEXDOR Group)

AI, a new tool for an ancient profession

The textile sector is undergoing a profound transformation. Faced with economic, environmental, and technological challenges, the industry must constantly reinvent itself. And the arrival ofartificial intelligence (AI)is no exception: it is already revolutionizing design, production, distribution, and even consumption patterns.
But while some see this as a cold revolution, theDUTEXDOR Groupsees it as alever for change—an opportunity to progress without ever denying what has been our strength for more than 30 years: expertise, proximity, and people.

Concrete applications, controlled transformation

Artificial intelligence is finding its way into every link in the textile chain.
At DUTEXDOR, we observe, experiment, and integrate these innovations in a reasoned manner, always with a focus on performance and quality.

  • In design, AI can analyze trends, identify emerging patterns or colors, and help designers refine their proposals. But it is always the designer's eye and sensibility that make the final decision.
  • In sourcing, it optimizes supplier selection by cross-referencing data on quality, price, delivery times, and compliance. It's a way of combining efficiency with high standards.
  • In logistics, it predicts flows, anticipates shortages, and limits waste, contributing to better inventory management.
  • In marketing, it allows us to analyze consumer behavior in order to tailor our messages and support our partners in their decisions.

All of these uses enable us to work faster and more accurately—without ever losing sight of our mission.

AI will not replace expertise

Artificial intelligence will never replace what is most valuable in textiles:the human eye.
AtDUTEXDOR, we reject the idea of dehumanized automation. AI is not intended to replace teams, but tosupport them. To free them from repetitive tasks so they can focus on what they do best:creating, feeling, deciding.


It is this deeply human vision that sets us apart.

"Artificial intelligence is a tool. Human intelligence will always remain our driving force." —Jean-Marc TERRIER

 

Innovation aligned with our values

Adopting AI also means remaining faithful to one of the founding principles of the DUTEXDOR Group:adapting to the times without compromising our values.
Since 1991, our Group has undergone major changes: globalization, digitalization, CSR, inflation... At each stage, we have been able to evolve, understand, and learn.
AI is part of this continuity: it is atool for continuous improvement, serving our employees, partners, and customers.

Conclusion: technology cannot replace passion

The future of textiles will be technological, that much is certain.
But at DUTEXDOR, we believe that it will remain, above all,human.
Because behind every algorithm, there must be a vision. Behind every piece of data, there must be interpretation. And behind every garment, there must be expertise.

It is this alliance betweeninnovation and people, betweenprogress and passion, that will continue to define our Group and guide our actions in the years to come.